How is data used in sport? (Blog 1)
24 August 2022 | Written by Andy Nutting
How sport is using data in a digital world: Andy Nutting explains…
In a new series of blogs, our Information Governance Manager Andy explores how sports organisations are using and deriving data intelligence, and what it means for data protection.
“The digital revolution is without doubt the most significant event in information dissemination since Gutenburg’s printing press and arguably marks a much bigger shift in human communications.”
Says Michael Clarke in his 2012 book, The Digital Revolution.
Some describe it as the third industrial revolution and a shift from mechanical and analogue electronic technology to digital electronics.
This has led to a rapid move towards Web 2.0, social media, smartphones and digital TV during the first 20 years of the 21st century.
For example, worldwide cell phone subscribers have risen from 1.5 billion in 2000 to 4,78 billion in 2020.
So, what does this all mean for sports organisations, clubs and associations?
According to Deliotte’s report – Navigating Digital Transformation in the Sports Industry, digital technology is unlocking unprecedented opportunities for growth in the sports industry.
This offers the potential to draw fans closer through innovative and customised experiences. Sports organisations need to grasp opportunities the digital revolution brings. Some are already doing this.
In this new blog series, Andy Nutting will explore how data is used in sport over a few different topics:
- Data analytics and data science
- Membership databases
- Sports marketing
- Websites and social media
- Looking to the future
Through our work with national sports governing bodies, we’re seeing the range of digital options now utilised by sports clubs and associations.
Using data in sports adds value to the brands and allows organisations to push ahead in a competitive market for fans, participants and funds.